Sebastien Wilcox

Today, I was going through some old ideas I had while I was at my old agency. I laughed out loud at what I saw, which is kind of ironic because I rarely laugh out loud and I’ve never ever used LOL to indicate my mood. Wait, I just did. LOL. Twice. LO…(hang on, I wouldn’t want to have three strikes and be counted out) LOL. Dang!

But this isn’t about laughter. It’s about Jim Shaw, the Jim Shaw behind  Shaw CableSystems. A few months ago when I had a dental plan, we were asked to come up for a name for Jim Shaw’s yacht. There were a few gems on the table, one of which was But, Pirate?  

Shouldn’t that get me the Pulitzer Prize or something?

Of course, Jim Shaw didn’t go with But, Pirate?.  I believe he chose Wench which was a name he came up with. I have no problem with Wench and who doesn’t love a good wench but, but, But, Pirate? C’mon.

Sure, But, Pirate? could be seen as a gay reference, and I’m not trying to indicate that Jim Shaw is gay in any way, but when someone comes up with such an incredible name for a yacht, you put your sexual preferences aside and you put the bloody name on the back of the boat. (That last period should’ve been an exclamation mark because I got a little hot under the collar as I was typing that last sentence) LOL. Dang!

The moral of this post? My second favourite name was The SS Stutter, which was penned by Andrew Payne. Why this is also (but not as equally) brilliant is the interaction that The SS Stutter would generate. For instance, I could see a guy from another boat saying something like  SS Stutter that’s pretty funny man and then Jim Shaw would reply w-w-w-w-what’s so f-f-funny about it? LOL. Dang!